23A – Your Venture’s Unfair Advantage

10 Resources:

1) Financial capital
This is valuable obviously because I will need money to start up. It isn't rare or inimitable, and is only substitutable by credit.
2) Lots of connections
This is valuable because to succeed in anything you need to have other people in your network. This isn't rare or inimitable. There is no substitute for this.
3) Coaching experience
This is valuable because I need experience to know what I'm talking about. This isn't rare, but is inimitable because it can't be copied  There really is no substitute for this.
4) Experience as an athlete
this is valuable because I have first hand experience dealing with different coaches as the athlete, and so I know what it feels like from the athletes point of view. This isn't rare, but is inimitable because it can't be copied. There really is no substitute for this.
5) Others experiences to pull from
This is valuable because everyone has different experiences, and to learn about others experiences will be crucial. This isn't rare or inimitable. There really is no substitute for this.
6) Access to technology to start up
This is valuable because I will have an online business. This isn't rare or inimitable. There really is no substitute for this.
7) Knowledge on the subject
This is valuable for obvious reasons. This may be somewhat rare and inimitable. There really is no substitute for this.
8) Relationships with people who will be customers
This is valuable because people who like what I'm offering will refer it to others. I don't think this is rare, but maybe somewhat inimitable. The substitute of this would be going out and finding other customers.
9) Credit
This is valuable for if I ever need to fall back on credit if my money runs out. This isn't rare or inimitable. And this is substitutable by cash.
10) Thousands of coaches and gymnasts out there with a need
This is valuable because you need customers to succeed. This isn't rare or inimitable. This is not substitutable.

I want to have a team culture that is all about integrity, loyalty, and constant progression. Those will be the main core values and our culture will be one that is rare. I want my teams culture to exude love and passion so that we are able to add value to as many people as possible.


I think the most important resource I have is experience. I did talk about 3 different experiences, but overall I think that's going to be the most valuable because my experiences are unique and those experiences is what I'll pull from to relate to and educate my future customers.