24A – Venture Concept No. 1

Opportunity

The forces creating opportunity in this environment are all the athletes speaking up about their abuse situations during there athletic careers. Verbal abuse has been present in sports for a very long time, however, many athletes are speaking up about it now more than they ever have. Geographically, there is no specific group of people that this will target. Demographically, there is no specific group either since what I’m offering will range from young children, to older experienced adults. My audience will typically be low-middle class, on up. Some coaches are satisfying there need with general self education, however, many of them aren’t satisfying this need at all because they don’t know of any resources. I believe that this opportunity is huge, yes to make great profits, but more importantly to make a huge impact. I believe this window of opportunity will be open forever, because there will always be ways to improve personally and be better for our athletes. 

Innovation

In the gymnastics community, and athletic community in general, there is a huge need for coaches to better learn how to communicate with their athletes so they can bring the best out of them without being abusive or psychologically manipulative. What I am creating is going to be on online resource targeted mainly toward coaches, but I will also have content for the athletes and parents of athletes as well. 

Coaches content:

What I will be providing for coaches are recorded interviews, podcasts, articles, curriculums, and a book to access that all educate coaches on how to coach more effectively. These will cover a variety of topics like how to help an athlete overcome a mental block, how to use positive reinforcement vs. negative reinforcement, never wanting more for an athlete than they want for themselves, etc.. I will have many different guest speakers and experts to offer their knowledge when it comes to the psychology behind the sport. 

Athletes content:

This will mostly be interviews for the athletes to watch with guest speakers who are athletes they most likely look up to, speaking about different topics. Some of these topics will cover how to deal with injuries, how to deal with burnout, how to overcome mental blacks, etc..

Parents content:

This content directed toward the parent will be all about how to best look after their athlete. This content will be articles, interviews, and podcast covering topics like how to best be supportive of their athlete, how to be involved but not overly involved in their child’s sport, etc..

To have access to my resource, there will be a $20 monthly subscription fee that will include standard content like podcasts, and interviews, but additional fees for the book and curriculums. 

Venture Concept 

This opportunity will help alleviate some of the issues going on on the sports world related to verbal abuse. I don’t think my customers will really be switching from anything, but more so starting something new. The main competitor is a guy named Nick Ruddock who does something very similar to what I want to do, however, he is based in the UK and does most of his work there, and I don’t think that is a weakness of his, but it is more so an opportunity for me to have more opportunity in the US. I will not be limited to the US, though. Since my business will be online I will not have to worry about packaging and things of that nature. I plan to create content for a year in advance before releasing any, and then from that point start releasing the content and continue creating more 

My most important resource will be my experiences and other experiences to pull from. For the next venture, I would branch off to start hosting seminars and gymnastics camps. 

In five years I want this to have 2000+ subscribers and by the 10 year mark I want to be hosting seminars for coaches and clinics as well. As an entrepreneur, I want to continue creating and adding value to people. I want my business to make so much profit that I don’t have to base my decisions off of how much it costs. I want to make all of my decisions based on my values and goals, not my checkbook.