These interview were very simple for me given the nature of the area I’ll be working in. To give a brief overview of my interviews, my customers find the most need during the moments they are having a hard time communicating with their athlete in high frustration moments. The coaches said that during these times they usually just stay to themselves and hope things are better the next day, or ask another coach how they would’ve handled the situation. None of my interviewees said anything about looking up information online, but mores just asking a more experienced coach for advice, and this is because they don’t know of any valuable information on the internet for this specific issue. I learned that since most coaches are probably not looking online for help, but looking to other people for help, I will need to be able to market my product/service in a way that coaches will find it or hear about it, especially if they’re doing none or very little internet search.
Hi Vanasia,
ReplyDeleteMy interviews showed that my customers also primarily relied on word-of-mouth when looking for a solution to their problem. While it can be difficult to market to these customers, they are probably more likely to use your product if they do get a referral (compared to those who simply see the product online) because they trust the judgment of the person who referred them. You did a good job on the interviews, but I am unsure of exactly what market segment you picked. Is it all high school coaches, all coaches of a specific sport, or something else? Picking a specific segment can help you focus on customers that are willing to pay for your product immediately, which will help your business get off the ground.
Hi Vanasia, I'm glad you identified such a specific point in which the need is most evident. I wonder how you can bring awareness to your educational materials to coaches *before* the coaches become frustrated. It sounds like you have identified a niche, it would be wonderful to compile educational resources, professional advice, and health-related information in one platform! That way, the coach's expertise is not reliant on one or two mentors but hundreds of different compiled resources.
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