Coaches that are looking for personal and professional development help are all looking for quality, and that is the most important piece from what I gathered from my interviews. Price is a factor as well because coaches on average don’t make much money, so I will ned to keep that in mind.
The alternatives to what I will be offering is a going to school for sports psychology, being involved in a different program with the same objective, or, self-educating though books/other means.
My product will be online, so they will have to buy online, and since what I’m offering will be subscription based, there won’t be finance options. Going to school, however, is financeable..obviously. but insanely more expensive that my program. All my interviewees said they’d rather buy a $20 monthly subscription to a program that will directly teach them what they want to know about developing personally and professionally than go to college, pay thousands of dollars, and have to go through a bunch of prerequisite classes that have nothing to do with what they actually want to learn, to hopefully learn something of value.
The general census was that if they can take something from it to apply to their lives/careers, it was a good purchase. If not, then it was a bad purchase.
Coaches are going to gauge whether this is something they really need, and then they will do research to find what is out there and while they are looking for good price value, they are looking for great quality just as much. Obviously, if they’re learning something, they’ll keep buying, if not, they’ll cancel their subscription.
Hi Vanasia,
ReplyDeleteIt sounds like your service would offer a low-cost alternative (compared to attending college) to acquire the skills necessary to be a good coach. The fact that all of your interviewees said they would prefer your service over college shows that you have a viable idea. I would be interested to hear why your potential customers would choose your product over another lower cost alternative, like a self-help book or coaching seminar. Their feedback may help you further differentiate your service from other alternatives to college.
Hi Vanasia,
ReplyDeleteSince the COVID-19 pandemic, many gyms/workout companies has switched their training online as well. Places such as HotSpot Yoga in Jacksonville, Florida take advantage of Zoom and give the members an access code so they can workout from home. How do you think this will affect your business idea?