9A – Testing the Hypothesis, Part 2 Submit Assignment

Given that my product/service is geared toward a very specific group of people (coaches), it was not difficult to know who is and who is not subject to the content I will be providing. In my interviews I found that people who are or are not potential customers has nothing to do with any kind of demographic, but everything to do with whether or not the person wants to improve professionally. 

Who: There are people who fall outside of the opportunity, and those people really would do those who do not wish to learn more about effective coaching. 

What: The products and services I will be providing is not for coaches who want to learn how to coach skills in their sport. My opportunity is not to teach a sport, but rather how to coach the athlete. 

Why: I personally think all coaches could benefit from what I’ll be providing, regardless of experience or achievements. However, the need for someone inside the boundary is going to be different in that they have a desire to improve, whereas the need for someone outside the boundary does not have this desire. 

Inside the boundary	Outside the boundary
Who is In: coaches who want to improve.	Who is Not: people who are not coaches and coaches who are not looking to improve.
What the Need Is: to learn how to coach athletes more effectively.	What the Need Is Not: not to learn how to teach athletic skills.
Why the Need Exists: there are very limited resources for coaches to educate themselves.	Alternative Explanations: some coaches do not feel they have a need to improve.